DESIGN SYSTEM HIGH 4 A new design system for LOTTO24 by Maurice Geßwein ZEAL Tech Blog
Parallel to this component library, a new design system was to be developed. A good and functioning design system has many advantages for product development. On the one hand, the user can use the product better because the design is consistent and well thought out. On the other hand, product teams work more efficiently because there is a common basis and language. The establishment of a design system is not easy, especially with existing products, because the design has grown over the years and is no longer consistent. A good opportunity is to introduce the new design system in the course of major reconstruction work on the product.
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The corresponding component library based on Angular is called “ng-carrera”. Carrera stands for the faster and more powerful version of the previous technical base and the allusion to a well-known toy and car brand was very conscious to us. The developers then built up from the designs into the new theme-able Component Library. This library was built using Storybook and based on Angular. The exchange with the developers was very close throughout the whole project.
Lotto24 publishes FY2023: Lottery revenue up 11% and squeeze-out imminent
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Lotto24 contributed €4.8m in revenue since it was added to the Zeal business in May, while Zeal also noted an increase in revenue from instant win games. And last but not least — the documentation of the design guidelines in Zeplin is time-consuming to maintain and difficult to understand, especially for “non-UXers”. That’s why we are currently working on setting up a separate design documentation that will provide an easy introduction to the new design system. But overall our approach and tools have proven to be a lean and efficient solution, so we wanted to share our experience with you. The design decision meetings were sometimes time-consuming in preparation, but paid off in the long run.
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ZEAL Network SE has secured more than 95% of the shares in Lotto24 AG and plans to initiate a squeeze-out of the minority shareholders of Lotto24 AG pursuant to sections 327a et seqq. Other operating expenses were cut from €43.3m to €36.8m, with direct costs of operations down from €22.3m to €17.7m and other costs of operations falling from €11.2m to €8.1m. This article was first published on produktbezogen.de and describes the status of mid 2021. Zeal Network currently owns 95.45% of its shares, but has offered €479.25 per share to the minority shareholders. During 2023, Lotto24 attracted 597,000 new customers, which is a 15% decrease from the 703,000 new customers the brand gained during 2022.
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The closely meshed joint workflow with the appropriate design tools helped a lot. And also the close and good communication within the team via Slack & Co. In the design language and structure of the library, we were very much inspired by the Google Material Design standards and, of course, supplemented and extended them.
- In addition, ZEAL Network SE today entered into share purchase agreements regarding the acquisition of in total approx.
- The lottery revenue in particular rose 10.8% to €115.4m, which can be attributed to the launch of online games on its platform.
- We used Zeplin for documentation and for the final handover of the designs to the developers.
- We could then quickly and easily add the appropriate content to the prototype before the respective tests.
- The exchange with the developers was very close throughout the whole project.
Player Protection and Identification
Four different lotto webshops belong to LOTTO24 (LOTTO24, Tipp24, WEB.DE Lotto, GMX Lotto). With these four webshops, each target group can be offered a different lotto experience in a different brand world. Many functionalities are similar, as the use cases are the same (fill in lottery ticket, buy lottery ticket etc.).
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The development, provision and distribution of products and services in the field of electronic media, in particular the Internet-based mediation of participation in lotteries. Even though lottery games have a very low risk of addiction, LOTTO24 is committed to player protection and relies on technology-based solutions and measures. In addition, ZEAL Network SE today entered into share purchase agreements regarding the acquisition of in total approx.
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- With such a large and cross-team project, many participants have to be involved from the very beginning and coherent work packages have to be processed.
- With the UX team, we moved four webshops to the new design system within just under a year.
- During 2023, Lotto24 attracted 597,000 new customers, which is a 15% decrease from the 703,000 new customers the brand gained during 2022.
- We had already worked this out in the course of a UX project on the new design language and navigation.
- After the settlement of the share purchase agreements, ZEAL Network SE will thus hold approx.
- Structurally, of course, we had to make more adjustments to the design system due to the standardization of the four webshops.
For the basic metrics, we followed Google’s Material Design or the 8×8 and 4×4 pixel grid. In previous projects, this system has more than proven itself. It creates a solid foundation for all UI objects, lotto24 which can ultimately be used like Lego building blocks. Individual elements can be easily combined with each other and the entire layout of all webshops is built on the same grid system.
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We had already worked this out in the course of a UX project on the new design language and navigation. Without this preliminary work, the project would have been difficult to implement in this time frame. We could easily use the existing designs and guidelines and apply them to the new design system. Design Decision MeetingIt is usually the design decisions that hinder project progress or lead to time-consuming changes afterwards.
Lotto24 explains this being due to “the significantly negative jackpot situation”. «Our strong sales and earnings performance and our market share, which has grown to 41.4%, show that we are on the right track. The German eLottery company reported €885m ($967.7m) in income, marking a 16.7% increase from the year prior.
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This equates to a total of €36.3m to acquire the remaining shares of Lotto24, which Zeal has already signed the corresponding loan agreements for. Use our data visualization tool to create a visual overview of multiple IPs. We use dedicated people and clever technology to safeguard our platform. Suggested companies are based on people’s browsing tendencies.
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Throughout the project, the UX team’s work took place both in the dedicated product teams and with the other UXers on cross-cutting issues such as unification. Coordinating and creating understanding around these parallel workstreams was not always easy. So it was all the more important that we had a common approach to this project right at the start.
- Not to mention the complexity for the product teams to further develop and optimize them for customers.
- LOTTO24 shares were traded on the Frankfurt Stock Exchange from July 2012 to August 2021.
- Decisions were always made in this round justified (UX tests, data, …) and with regard to the impact for the user.
- At LOTTO24, we in the UX team used exactly this moment and developed a design system for four Lotto webshops within a year.
- Without the appropriate “framework” in the background, this is virtually impossible.
- The action you just performed triggered the security solution.
- Overall, the project went very well and we also received a lot of positive user feedback.
- The German company brokers tickets for various state lotteries under the LOTTO24 and Tipp24 brands.
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At LOTTO24, we in the UX team used exactly this moment and developed a design system for four Lotto webshops within a year. The design system therefore had to be flexible enough to be able to map four different design languages. In this article, we give you a brief insight into the challenges, the approach and our most important findings. The ZEAL Network SE (formerly Tipp24 SE), headquartered in Hamburg, is an e-commerce group of companies that offers lottery products online. LOTTO24 is a reseller of state and charity lotteries on the Internet. The German company brokers tickets for various state lotteries under the LOTTO24 and Tipp24 brands.
- UX Matrix and own UX BoardAt the beginning we created a “UX Matrix” in Excel.
- On the other hand, product teams work more efficiently because there is a common basis and language.
- In this article, we give you a brief insight into the challenges, the approach and our most important findings.
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In the weekly Grooming we discussed the tasks and then in the Daily we exchanged ideas on a daily basis. This all ran in parallel with the work and dailies in the dedicated product teams. At Tipp24, for example, new H1 headlines with Montserrat as the font were introduced and the condensed cut of Roboto was dropped.
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For more complex content (e.g. the lottery tickets), we included real code from the developers to make the test as real as possible. With such a large and cross-team project, many participants have to be involved from the very beginning and coherent work packages have to be processed. In retrospect, our approach has really proven its worth, so here is an overview of the individual components.
Autonomous System Numbers (ASNs) are assigned to entities such as Internet Service Providers and other large organizations that control blocks of IP addresses. This network page, and the organization field that’s shown on the main IP address information page and also returned in the geolocation API are based on the ASN. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active. The dossier is a printable PDF file, summarizing information and publications for this company. After the creation of the dossier is completed, it will be sent to your email address .
Structurally, of course, we had to make more adjustments to the design system due to the standardization of the four webshops. Navigation and page layout were of course very different in the stores and it was tricky to find good common solutions. However, we tested all major adjustments intensively with the users and always considered carefully whether the change made sense or not. Design Libraries and GuidelinesWe maintained the design guidelines and the corresponding libraries from the beginning. This included the basic elements such as colors, buttons, forms, new page layouts, etc. that were already created.
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